Monthly Archive for April, 2010

These Sweeties Have a Secret

The Sweeties photo shoot went wonderfully. Special thanks to photographer Nathan Sayers! Above is the promo ad to announce Sweeties’ launch at the Greenpoint Food Market on May 22. As part of the campaign, I’ve also designed a blog where you can follow along through the launch date and beyond to see what’s happening with the brand, and a Facebook fan page where you can interact with other fans and participate in a Guess the Secret discussion to win a complimentary mini Sweetie at the launch event. A full web site is currently under construction and won’t be revealed until after the Food Market launch, so you’ll have to be patient for that…

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Progress Report

This coming Tuesday I’ll be shooting for the Sweeties New York Pastry Co. project with photographer Nathan Sayers, whom I’ve shot with plenty of times while working as the Associate Art Director for Dance Spirit magazine over the years. We’ll be working in his studio on product shots for the web site as well as for an advertising campaign I’ve developed. Chat Plates from the MoMA Store are involved, but that’s all I can say for now…

Above is a screen shot of some of Nathan’s work and you can see more at www.nathansayers.com.

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