Archive for the 'Branding' Category

Kitchen La Bohème

My ever-evolving side project, my personal food blog Kitchen La Bohème, has a fresh new look. I’m always at my happiest when I’m preparing and photographing dishes for KLB! Tweaking the graphic elements and branding, and overseeing the project as it developed into the “Bohemian Kitchen” that I’d originally dreamed up has been an exciting process.

KLB is a source for Vegan and Vegetarian recipes and other food-related content, and a platform for inciting social change by showing how beautiful and delicious plant-based cuisine can be. Check out the full blog here!

Published on January 28, 2012 in Advertising, Art, Blogs, Branding, Business, Design, Graphic Design, Life, Photography, recent work and Web Design. 0 Comments Tags: Branding, food blog, Graphic Design, Kitchen La Bohème, Photography, recent work, vegan, vegetarian, Web Design.

New and Improved: HyperfocusNYC.com

A new portfolio site design for the new year… The new and improved HyperfocusNYC.com has launched. Check it out here!

Published on December 31, 2011 in Branding, Design, Graphic Design, Photography, recent work and Web Design. 0 Comments Tags: Branding, Design, Graphic Design, Hyperfocus Design Studio, Photography, recent work, Web Design.

New Website and Instagram

I‘ll start off by saying something that’s sort of like what everyone who neglects his or her blog says: I know I’ve been terrible about keeping up with this little area of my webspace, but I’ve been soooooooooooo busy…

I truly have been busy, with working a full-time staff design job and pushing myself to keep up with Kitchen La Bohème during my free time, I’ve been lax on the whole keeping-up-with-the-design-portfolio-website-and-blog thing. But I’m beginning to find time to work on a new design for HyperfocusNYC.com, an updated portfolio (for both graphic design and photography), and a revamped blog look, too. As usual, I’m just caught up on finishing the design section — there’s so much work! It’s a big job to sort each piece and pace the portfolio. But a new and improved HyperfocusNYC.com should be ready to launch in full soon.

And? Find me on Instagram! I’ve been using the fun little iPhone app to share some of my food photography, as well as some street photography (above) for the past couple of months. If you’re using it as well, find me there and connect!

Published on June 26, 2011 in Branding, Graphic Design, iPhone, Photography, Social Media and Web Design. 0 Comments

Happy and Chic

Outtake from a recent Jonathan Adler Mother’s Day Gift Guide photo shoot.

Published on April 27, 2011 in Advertising, Branding, Design, Graphic Design, Photography and Web Design. 0 Comments Tags: email blast, Graphic Design, Jonathan Adler, Photography, recent work, Web Design.

Welcome Back + New Website

I am swamped! With nearly everything in life keeping me busy around the clock, I’d forgotten all about the Hyperfocus blog. Welcome back, if you still follow. I’ve made a promise to myself to get back to updating this blog with new information and work as often as possible. For now, you can check out some of my most recent personal work: food blog Kitchen La Boheme.

KLB keeps me incredibly busy during the small amount of free time I have these days. Aside from KLB, I’m still working on figuring out how to make Sweeties New York Pastry Co. a full reality, and working a 9-6 graphic design job.

And I’m happy to announce that a new HyperfocusNyc.com showcasing my graphic design work and also some of my food photography has launched. Check it out here!

Published on October 3, 2010 in Blogs, Branding, Design, Graphic Design, Life, Photography and Web Design. 0 Comments

These Sweeties Have a Secret

The Sweeties photo shoot went wonderfully. Special thanks to photographer Nathan Sayers! Above is the promo ad to announce Sweeties’ launch at the Greenpoint Food Market on May 22. As part of the campaign, I’ve also designed a blog where you can follow along through the launch date and beyond to see what’s happening with the brand, and a Facebook fan page where you can interact with other fans and participate in a Guess the Secret discussion to win a complimentary mini Sweetie at the launch event. A full web site is currently under construction and won’t be revealed until after the Food Market launch, so you’ll have to be patient for that…

Published on April 18, 2010 in Advertising, Branding, Business and Graphic Design. 0 Comments Tags: Nathan Sayers, Sweeties, Sweeties New York Pastry Co..

Progress Report

This coming Tuesday I’ll be shooting for the Sweeties New York Pastry Co. project with photographer Nathan Sayers, whom I’ve shot with plenty of times while working as the Associate Art Director for Dance Spirit magazine over the years. We’ll be working in his studio on product shots for the web site as well as for an advertising campaign I’ve developed. Chat Plates from the MoMA Store are involved, but that’s all I can say for now…

Above is a screen shot of some of Nathan’s work and you can see more at www.nathansayers.com.

Published on April 8, 2010 in Advertising, Branding, Business, Design and Photography. 0 Comments Tags: Nathan Sayers, Sweeties, Sweeties New York Pastry Co..

Sweeties

Above is some of the initial branding work for a new project: a wholesale homestyle vegan bakery. You can see a sneak peak at the logo and identity set I’ve developed and designed for the brand, playing off the feel of a recipe card. A marketing/advertising campaign, as well as packaging and a web site, are currently in the beginning stages of being developed with an expected launch date of May 22.

Published on March 23, 2010 in Branding and Graphic Design. 0 Comments Tags: Sweeties, Sweeties New York Pastry Co..

I Want My…

So, MTV has upgraded their logo, dropping off “Music Television”. I can’t say I’m a big fan of photography in logos and I certainly miss the old MTV I grew up on. But let’s face it, MTV is no longer Music Television, anyway. In recognizing the changes the channel has already made to it’s programming, I agree with those who say this change is long overdue.

MTV says: … The logo is part of MTV’s re-invention to connect with today’s millennial generation and bring them in as part of the channel.

What do you guys think?

Published on February 9, 2010 in Branding and Graphic Design. 0 Comments Tags: MTV.

Monday Find

I literally just came across this packaging for Backyard vineyards, done by Barral Fabien. The intricate and beautiful detail in the custom typography and the illustrations floored me.

An explanation of the job and concept, as well as details of the actual label can be viewed here.