Archive for the 'Graphic Design' Category

Kitchen La Bohème

My ever-evolving side project, my personal food blog Kitchen La Bohème, has a fresh new look. I’m always at my happiest when I’m preparing and photographing dishes for KLB! Tweaking the graphic elements and branding, and overseeing the project as it developed into the “Bohemian Kitchen” that I’d originally dreamed up has been an exciting process.

KLB is a source for Vegan and Vegetarian recipes and other food-related content, and a platform for inciting social change by showing how beautiful and delicious plant-based cuisine can be. Check out the full blog here!

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New and Improved: HyperfocusNYC.com

A new portfolio site design for the new year… The new and improved HyperfocusNYC.com has launched. Check it out here!

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New Website and Instagram

I‘ll start off by saying something that’s sort of like what everyone who neglects his or her blog says: I know I’ve been terrible about keeping up with this little area of my webspace, but I’ve been soooooooooooo busy…

I truly have been busy, with working a full-time staff design job and pushing myself to keep up with Kitchen La Bohème during my free time, I’ve been lax on the whole keeping-up-with-the-design-portfolio-website-and-blog thing. But I’m beginning to find time to work on a new design for HyperfocusNYC.com, an updated portfolio (for both graphic design and photography), and a revamped blog look, too. As usual, I’m just caught up on finishing the design section — there’s so much work! It’s a big job to sort each piece and pace the portfolio. But a new and improved HyperfocusNYC.com should be ready to launch in full soon.

And? Find me on Instagram! I’ve  been using the fun little iPhone app to share some of my food photography, as well as some street photography (above) for the past couple of months. If you’re using it as well, find me there and connect!

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Recent Work: Sybaritic Style

Feeling hedonistic? Above is an email blast I created for Jonathan Adler, highlighting a selection of luxe, provocative goods.

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Happy and Chic

Outtake from a recent Jonathan Adler Mother’s Day Gift Guide photo shoot.

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Welcome Back + New Website

I am swamped! With nearly everything in life keeping me busy around the clock, I’d forgotten all about the Hyperfocus blog. Welcome back, if you still follow. I’ve made a promise to myself to get back to updating this blog with new information and work as often as possible. For now, you can check out some of my most recent personal work: food blog Kitchen La Boheme.

KLB keeps me incredibly busy during the small amount of free time I have these days. Aside from KLB, I’m still working on figuring out how to make Sweeties New York Pastry Co. a full reality, and working a 9-6 graphic design job.

And I’m happy to announce that a new HyperfocusNyc.com showcasing my graphic design work and also some of my food photography has launched. Check it out here!

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Monday Find: Scott Marr

This portfolio of fabulous surrealist drawings done by Scott Marr is featured on the Behance Network this morning. I’m not sure if he offers prints of his work but it’s certainly worth looking into. Simply amazing.

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Kitchen La Bohème


Above is a very sweet little design I did for a new food blog, Kitchen La Bohème. Kitchen La Bohème focuses on pure vegetarian (vegan) culinary secrets, new recipes and menus, as well as new products and worthwhile restaurants discovered in NYC and beyond. The blog will feature lots of great food photography and graphic design in addition to recipes, tips and stories.

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These Sweeties Have a Secret

The Sweeties photo shoot went wonderfully. Special thanks to photographer Nathan Sayers! Above is the promo ad to announce Sweeties’ launch at the Greenpoint Food Market on May 22. As part of the campaign, I’ve also designed a blog where you can follow along through the launch date and beyond to see what’s happening with the brand, and a Facebook fan page where you can interact with other fans and participate in a Guess the Secret discussion to win a complimentary mini Sweetie at the launch event. A full web site is currently under construction and won’t be revealed until after the Food Market launch, so you’ll have to be patient for that…

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Sweeties

Above is some of the initial branding work for a new project: a wholesale homestyle vegan bakery. You can see  a sneak peak at the logo and identity set I’ve developed and designed for the brand, playing off the feel of a recipe card. A marketing/advertising campaign, as well as packaging and a web site, are currently in the beginning stages of being developed with an expected launch date of May 22.

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