This series of billboards created by Joni Kukkohovi for the Cancer Society of Finland blew me away. Each one was crafted using actual cigarettes. The fabulous campaign earned Joni and his creative team plenty of awards, including Cannes Lions, Eurobest, Cresta and Epica.
The full campaign can be viewed on the Behance Network, here. To find out more about Joni and his business, FWD Helsinki, visit www.fwd.fi/
