Above is a very sweet little design I did for a new food blog, Kitchen La Bohème. Kitchen La Bohème focuses on pure vegetarian (vegan) culinary secrets, new recipes and menus, as well as new products and worthwhile restaurants discovered in NYC and beyond. The blog will feature lots of great food photography and graphic design in addition to recipes, tips and stories.
The Sweeties photo shoot went wonderfully. Special thanks to photographer Nathan Sayers! Above is the promo ad to announce Sweeties’ launch at the Greenpoint Food Market on May 22. As part of the campaign, I’ve also designed a blog where you can follow along through the launch date and beyond to see what’s happening with the brand, and a Facebook fan page where you can interact with other fans and participate in a Guess the Secret discussion to win a complimentary mini Sweetie at the launch event. A full web site is currently under construction and won’t be revealed until after the Food Market launch, so you’ll have to be patient for that…
This coming Tuesday I’ll be shooting for the Sweeties New York Pastry Co. project with photographer Nathan Sayers, whom I’ve shot with plenty of times while working as the Associate Art Director for Dance Spirit magazine over the years. We’ll be working in his studio on product shots for the web site as well as for an advertising campaign I’ve developed. Chat Plates from the MoMA Store are involved, but that’s all I can say for now…
Above is a screen shot of some of Nathan’s work and you can see more at www.nathansayers.com.
Above is some of the initial branding work for a new project: a wholesale homestyle vegan bakery. You can see a sneak peak at the logo and identity set I’ve developed and designed for the brand, playing off the feel of a recipe card. A marketing/advertising campaign, as well as packaging and a web site, are currently in the beginning stages of being developed with an expected launch date of May 22.
