Hair Metal

Inspired by my favorite Brooklyn
hair salon in Summer 2009, I
took on the personal project of
re-imagining and recreating their
logo. The concept was to rebrand
the salon as an upscale but still
extremely edgy urban beauty
destination. The mark is clean,
letting the imagery speak to the
salon's unmistakeable edge.
The idea was to then carry
the new look through to product
development and packaging.

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Jonathan Adler
Brooklyn Industries
Dance Spirit
Kitchen La Boheme
Sweeties
VOX magazine
Hair Metal
The Mars Volta

©2005-2012 Alyssa Yeager/Hyperfocus Studio
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